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Guide to supplying Artwork

Here at VAL we take pride in the transfers we produce
To ensure the speediest possible turnaround, and highest quality from design to finished product, there are a few guidelines to follow when supplying us with you artwork!

First rule of thumb is we love vector / artwork format files, and prefer them to raster files (.jpg or .bmp files for example).

What's the difference between vector and raster images - Vector images are made from a series of line with information stored on curves, points, and strokes or fills of colours. Raster images are made up of a grid of pixels. We can see these individual 'squares' of colour in the image when looked at closely. The actual Pixels displayed on a computer screen are only 72ppi. Print usually starts with around 300dpi.

What about Format?

Artwork files we can accept are

  • Adobe Illustrator
  • CorelDRAW
  • Macromedia Freehand
  • Deneba Canvas.

For photographic images in general larger files with higher resolutions and low or no compression rates are most suitable for print use. The following formats are ideal and listed in preference:

  • Photoshop (layer separated)
  • TIFF
  • PNG
  • JPG
  • BMP

Have you got this font?

Always convert your fonts to outlines
Whatever your logo says, we all like to create original designs, and part of that is an original and eye-catching font-style.

Although our Font library is extensive it isn't definitive, so, when sending us artwork, it's imperative to make sure your logos, text and fonts are converted into vectored outlines.

vector zoom
Example of a Vector image


Artwork setup Costs

Making sure you send us the right kind of artwork for your design can save you time and money on your order.

If you are not able to supply your design as outlined, don't worry. Our skilled team of artists are experienced in dealing with proofing, conversion, formatting, and colour separation of any design quickly and accurately.

When a design needs converting into an acceptable artwork format there is a setup charge, however we do not usually charge for colour separation of artwork provided.